Startups and digital marketing: strategies to compete with giants in an interconnected world. IVY ENBER SCIENTIFIC JOURNAL, [S. l.], v. 5, n. 1, p. 64–82, 2025. DOI: 10.57108/iesj.2025.5-1.5. Disponível em: https://www.enberuniversity.com/revista/index.php/ies/article/view/826. Acesso em: 26 aug. 2026.